Serviceplan's new "flex" campaign for Cegid!
28.09.2023
To promote its "CEGID XRP FLEX" ERP range to small and medium-sized businesses, CEGID is playing the human card and highlighting its "little flaws", by featuring CFOs who are good at their jobs, but happily imperfect in their personal lives.
The advantages of ERP (you know, those super management software packages that connect all company functions: accounting, finance, inventory, purchasing, production, sales... to optimize management) are usually reserved for large companies. CEGID, on the other hand, is changing the game. The European leader in SAAS-based management software has set itself the goal of making its products accessible and adapted to SMEs and ETIs.
To promote CEGID ERPs, SERVICEPLAN has created a new campaign aimed at CFOs. The idea is to draw parallels between situations from their personal lives, and others from the professional sphere. The campaign is built around 3 films in long (45'') and short (25'') versions, featuring 3 different CFOs with the 3 key benefits of Cegid ERP:
1. SIMPLICITY with Thomas: he's not very comfortable making a classic dessert, but he always has something to say simply and efficiently to his boss who needs urgent financial reports.
2. SECURITY with Marie: she groped her way carefully to change an electrical socket, but she had enough to reassure her HRD colleague about the risks of cyber-attack.
3. AGILITY with Arthur: he rows to learn wing-foil, but his perseverance and agility pay off in the end. And when his production manager fears a shortage of raw materials (ALT a supply shortage), Arthur's responsiveness and ability to anticipate give him confidence.
The promise
"And what if you put more flexibility into your business?" concludes each film and feeds the brand's overall posture: CEGID, TOGETHER MAKE MORE POSSIBLE.
This very "flex" campaign, designed and shot by the Serviceplan Lyon agency, in collaboration with Serviceplan Paris, was deployed on the web in September. It will be followed in October by a new video campaign, again designed by Serviceplan, this time for another CEGID business unit.
