Spin Master chooses Mediaplus France for Fall 2023 communications

Spin Master, one of the world leaders in children's entertainment, with brands such as La Pat' Patrouille, Bakugan, Hatchimals and Kinetic Sand, has entrusted sacommunication to Mediaplus France, starting in September 2023.

17 products will be highlighted between September and December, including: Pat'Patrouille, Purse Pets, Bakugan, Cool Maker, Hatchimals, Kinetic Sand, Rubik's Cube and the launch of Bitzee, voted Toy of the Year 2023.

Mediaplus has developed powerful, qualitative video planning tools for all the brands, following an in-depth analysis of their target audiences. The campaign will be visible on TV channels' youth programs, as well as on other premium digital screens (Catch up TV, AVOD, YouTube). A video planning campaign accompanied by a relay on social networks to reach parents.

About Spin Master:

Spin Master was founded in Toronto in 1994, and has become a world leader in children's entertainment, creating playful experiences through 3 creative levers: innovative toys, many of which have won awards. Spin Master Entertainment for the creation of series and films. And Digital gaming in app.

About Mediaplus:

Born in June 2015, Mediaplus is the media agency of Serviceplan Group France. With its 33 employees in France, Mediaplus operates on all on and offline media, and offers its customers a highly marketing and business-oriented approach all with total transparency. Mediaplus is part of the House of Communication and works in a fully integrated way, both with the agencies that make up our global offering and with all an advertiser's communication partners.