Cegid chooses Serviceplan

Following a competition supported by VTScan, and also involving the agencies Brainsonic, Dentsu, and Insign, Cegid has chosen Serviceplan to develop all its brand and business unit communications for the world, in collaboration with PlanNet for performance optimization and data analysis. 

Cegid, leader in cloud management solutions for professionals in finance (ERP, treasury, tax), human resources (payroll, talent management), public accounting, retail and entrepreneurship, has 4,400 employees worldwide and sales of 791 million euros in 2022. The brand, which is undergoing strong external growth, has chosen Serviceplan to help it meet its major challenges of internationalization, brand awareness and differentiation from its competitors, whether international players or local or vertical startups.

Serviceplan will contribute to developing a global vision, based on a unique territory and promise, deployable and adaptable across all Cegid activities, targets and products.

For Stéphane Perrot, Managing Director of Serviceplan, "this win is a way of consolidating the international B2B know-how of the entire Serviceplan group in France, acquired with major customers such as Atlantic, Bayer, Michelin and Boehringer Ingelheim, as well as the cooperation between our Paris and Lyon teams, who worked together on this pitch".

For Valentine Bissuel, Head of Corporate Communication, Cegid, "Serviceplan won us over with its international vision of the brand, but also its pragmatism and its ability to develop a territory of expression on business subjects, essential for developing our hold on our priority markets and fundamental know-how." .

The first communications actions will be visible from spring 2023, with a primarily digital deployment strategy.