The French accounting profession is facing a number of challenges. It needs to accelerate its shift towards a strategic advisory posture, while still providing basic accounting deliverables. Firms are also faced with a shortage of manpower and high staff turnover. Their HR attractiveness is one of the priorities of the profession, which knows that it will also be impacted by AI.

Cegid, which equips one in every two accounting firms in France, wanted to reaffirm its unique close relationship with this profession, by demonstrating how its customers can continue to move forward, grow and adapt, by relying on Cegid's value-added solutions.

With one long film (1'30) and three short films (30''), featuring a woman chartered accountant, her staff and her clients, the Serviceplan agency set out to tell the story, from early childhood to the present day, of this passionate and enterprising woman, supported on a daily basis by Cegid technologies.

The short films focus on the specific benefits provided by Cegid, particularly in terms of HR, in relation to the skills enhancement of employees and the transformation of firms towards consultancy.

The promise "and if you had the technologies to support every customer, at every moment", supports the brand's overall posture of opening up possibilities: Cegid, Together Make More Possible.

Distributed mainly digitally, the campaign culminates at the Congrès de l'Ordrel des Experts Comptables, from September 27 to 29, in Montpellier.