C&A x Mediaplus
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A Store Operation Like No Other at C&A!
24.06.2024
On May 10th and 11th, at the C&A store in La Défense, C&A celebrated music with a special event: the Lip Sync Party!
Store visitors had the chance to participate in various workshops, including singing, makeup, clothing customization, bracelet-making, and even stepping into the spotlight to become a star for a song.
This event successfully boosted in-store traffic while enhancing the customer experience, particularly for younger audiences.
The initiative was masterfully organized by Serviceplan Make, promoted across media by Mediaplus France, and executed with precision by the dedicated C&A team.
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Serge NJIMEFO
Mediaplus
Directeur Général
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