Already supported by Mediaplus France for its media strategy, Swiss Life France has renewed its trust in the "House of Communication" by choosing Serviceplan Paris to assist with the launch of its new brand positioning aimed at entrepreneurs.

This decision follows a pitch won by Serviceplan Paris at the very beginning of the year.

With this new brand territory, Swiss Life France stands out by addressing the professional and personal needs of entrepreneurial wealth builders—its key target audience. Its ambition: to stand WITH entrepreneurs, helping them build financial confidence and live life (always) on their own terms.

Now, backed by its broad expertise and deep understanding of the entrepreneurial and wealth management worlds, Swiss Life France takes a bold step forward with a touch of irreverence. This new brand posture was unveiled in May through a manifesto and a communication campaign. It will be rolled out—via press, radio, and digital—until the end of the year, with two key focuses on retirement planning and life insurance.

Véronique Eriaud, Communication and CSR Director, stated:
"I am very proud of the launch of our new brand positioning for entrepreneurs, which will soon be extended to support our sales teams. Because they are often subject to stereotypes, Swiss Life France is clearly positioning itself WITH entrepreneurs. Thanks to our advisors who understand them, we offer them valuable guidance to help them live life on their own terms. This campaign, with its irreverent tone, is the result of great teamwork with Mediaplus France and Serviceplan Group France."