Mediaplus x Monsieur Meuble

Monsieur Meuble Chooses Independent Agency Mediaplus France to Launch Its New Brand Platform

The retail brand, a trusted name in home furnishing and interior design for over 50 years, has selected Mediaplus France to spearhead the launch of its new brand platform.

After several years of exceptional growth during and after the Covid-19 period, the home improvement and interior design market is now experiencing a slowdown. While renovating and upgrading one’s living space was once a top priority for many French households, that trend has been gradually reversing.

In this context, Monsieur Meuble is aiming to step back into the spotlight, driven by its premium offer of sofas and furniture, along with a network of nearly 100 stores throughout France.

To support this ambition, the brand is unveiling a refreshed identity through a new TV commercial and updated digital assets, crafted by creative agency Australiegad. The goal is to strengthen brand perception and attract new customers, in a market where both niche specialists and large-scale stockists are competing for attention.

Mediaplus France will support Monsieur Meuble and its committed network of franchisees on a national scale. The brand’s return to television is scheduled for February 10, 2025, with a media campaign that will be reinforced by digital activations including catch-up TV, social media, display, and video. Local stores will also relay the campaign across their respective trading areas.