As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

AI #BeyondBoundaries: In our 16th issue of Best Trends, our experts from around the world share their perspectives on the boundless impact of AI: across our disciplines, they present state-of-the-art AI-supported solutions and cases, describe developments in our own AI labs and highlight the potential for companies and brand experiences. All visuals were created using our own legally compliant image generation platform "Serviceplan Gen.AI".

Ready for a journey through the multifaceted world of brands? In our 14th edition of Best Trends, we get to the heart of ÜberCreativity, navigate dark social and learn how cultural marketing becomes measurable. We also explore the possibilities of virtual onboarding experiences and look at building our agency brand.

The twelfth issue of Best Trends kicks off our 23/24 fiscal year under the motto Expanding Horizons! Challenging times and an unprecedented dynamisation of topics and technologies call for new perspectives and change. We look at our first sustainability report, discuss the relevance of narratives and focus on the game changer AI.