What is being done?
This tool provides information for successful content marketing strategies, especially for new or "special" target groups such as B2B target groups. A quantitative survey tells us which topics are currently relevant, where the brand's perceived competencies lie and which channels and formats are preferred.
What are typical questions?
- What problems and interests do customers have that the brand could credibly solve?
- What are the perceived competencies of the brand?
- What level of knowledge do customers have on the topics?
- How can the range of topics be maximized?
- Which channels are preferred? (e.g. social media, websites, newsletters, personal contact, trade fairs)
- Which formats are preferred? (e.g. infographics, videos, texts, stories)
What is the point of all this?
- Reliable information basis for content strategies
Where are the limits?
- Reliable information basis for content strategies
Fragen? Melden Sie sich bei uns!
Sabine Rössing
Mediaplus
Fragen? Melden Sie sich bei uns!