Refreshment stop

A particular challenge was to reach the broad target group, achieve an uplift in relevance for all Austrians and positively position Almdudler as a brand in many different target groups. Furthermore, the cult brand Almdudler, which is known for its humorous and ironic TV commercials, was to become top of mind again after a long TV break.

The claim "Wenn die kan Almdudler ham, geh i wieder ham!" ("If they don't have Almdudler, I'm going home again.") can confidently be described as a piece of Austrian advertising history. And because the longing for the refreshing herbal lemonade never wanes across borders, the claim celebrated its comeback at Almdudler in 2022.

We want to revive the claim"If they don't have Almdudler, I'm going home again!".

So we set ourselves the goal of skillfully staging this piece of advertising history, taking it up in a funny and modern way and making Almdudler visible as a brand in our broad target group.

This resulted in entertaining TV concepts that could be used appropriately throughout all seasons.

For example, "Winter vacation with Almdudler".

Because one thing is clear: Almdudler is simply part of a perfect day on the mountain.

All the worse, of course, if it runs out due to its popularity. And that's exactly what two winter sports enthusiasts in our spot have to experience first-hand. On their way to a well-deserved refreshment stop, they witness this shortage and turn their ascent on the lift into a descent - because if they can get Almdudler, they'll go back down!