The culinary diversity of the sunny side of Austria.
Challenge
From the expansive north to the sunny center to the historic south: each of the three Burgenland regions is unique and has its own typical character. What they all have in common is the breathtaking landscape, characterized by rolling hills, picturesque vineyards, the endless expanse of Lake Neusiedl and culinary diversity. This was to be captured as part of an international campaign.
Such a pleasure only plays here.
Solution
Exceptional actor Nicholas Ofczarek turns Burgenland into the stage on which he performs his "Gustostücke". All it takes is a beautiful natural backdrop in northern, central and southern Burgenland. Embedded in this is a richly laid table with culinary delicacies and the best wines of the respective region, as well as Nicholas, who uses various genres in his acting - whether with indulgent gentleness, intimate longing or raging with greedy passion, he indulges in the many different forms of enjoyment. And there are plenty of culinary delights for all these facets, because: there's simply no pleasure like it!
The "Burgenland delights" celebrated their debut at a press event at the Filmhaus Wien on 18 September and are now running in Austria and Germany on TV, radio, digital, social media, print, in special advertising formats and on analog and digital outdoor advertising formats.
"Nicholas Ofczarek already impressed last year in "Die Weine des Burgenlandes" and set the bar very high for this year's sequel with his multi-award-winning campaign. We are certain that with Nicholas Ofczarek's acting strength in the "Gustostücke" series, we have succeeded in creating something that will meet our strategic objectives and goals and, in combination with our diverse marketing measures, will inspire even more visitors to spend their vacations in Burgenland."
CMO
Burgenland Tourismus
"The challenge of the campaign was not only to give our main actor the necessary freedom to shine, but also to give the landscape and the enjoyment space and time. And of course we succeeded in doing this with the four commercials in a very characterful and unseen way thanks to the great Nicholas Ofczarek."
Creative Director Text
Wien Nord Serviceplan
Key Takeaways
#1
A well-known face as a testimonial for even more awareness.
#2
When using testimonials, attention must be paid to the brand fit.
#3
Early involvement of the artist for an even more authentic testimonial.
