Standing out in a highly competitive market
Challenge
As a vegan and healthy food, hummus is right on trend among nutrition-conscious target groups. As a result, not only the sales figures for the overall market, but also the number of competitors have risen sharply in recent years and the market is highly competitive. The target group is very heterogeneous and therefore challenging. Purchasing behaviour is characterised by different buying motives and different reasons for buying.
The right dip - always and everywhere
Solution
In line with the guiding principle of "Media fits Creation", we always serve up the right dip using various advertising media in online display, social media and YouTube. Recipe and savoury dips are played out to cooking enthusiasts. Sports fans can see the fitness dip in their environment, etc. In a total of 32 different advertising media variants, EVERYONE is presented with their own favourite dip.
The precise targeting in the right environment pays off, because the campaign is not only characterised by great performance values. The economic success is also clear - DeliDip can take over the market leadership in the hummus segment!
Key Takeaways
#1
Always-on communication pays off.
#2
The right context gives buyers new ideas.
#3
Dynamic Creatives ensure precision in response and effect.
"With our precisely targeted dynamic media strategy, we managed to place DeliDip in a powerful context and thus sustainably increase hummus sales."
Managing Partner
Mediaplus Austria
Results
Awards
EFFIE
Food & Beverage 2022
iab webAD
for best ROI-Performance Campagne 2022
Media Award
Shortlist for Excellent Media Strategy 2023
