A jungle of study programmes
Challenge
The range of study programmes offered by Austrian universities and colleges is overwhelming for young Austrians. The University of Leoben offers the best conditions for educating young people and making them fit for the future. We therefore want to actively raise awareness of the University of Leoben among the pioneers of tomorrow.
Seamlessly to the counselling session
Solution
The University of Leoben is the best choice when it comes to high-quality education that prepares young people for the future. To convince our target group of this, we offer them access to information via the most authentic source there is: Conversations with the students themselves. We invite them to do so via eye-catching measures in public spaces and in the Austrian media, which result in a 360° campaign.
We invite interested parties to interact directly via QR code and make it possible to arrange an online counselling appointment with just a few clicks. With around 160 million campaign contacts, we ensure a large audience under the umbrella of a great mission, with the pioneers of tomorrow interacting with us over 500,000 times!
Results
"By seamlessly combining online and offline experiences, we created a unique and captivating presentation across all campaign touchpoints - made for the pioneers of tomorrow."
Group Head Consulting & Planning
Mediaplus Austria
AWARDS
VAMP
Silver in "DOOH Klassik"
VAMP
Shortlist in "DOOH Interaktiv"
MEDIA AWARD
Shortlist in "Exzellente Mediastrategie"
Key Takeaways
#1
Authentic feedback channels push the engagement of the target group.
#2
Cross-media strategies ensure a targeted "attention flow".
#3
Interactive campaign landing pages maximise the success of communication.
