The Ritual of Karma

How do you attract attention amid the hustle and bustle of everyday summer life and encourage people to discover the world of ‘The Ritual of Karma’ in their nearest store? The aim of the campaign is to create visibility around selected Rituals stores and increase footfall. The aim is to make the products in The Ritual of Karma range tangible and experiential.

As part of the Rituals summer campaign, we are combining physical and digital presence in public spaces to bring the ‘The Ritual of Karma’ product line to life with a high level of contact in real life. Our campaign hot spot: the hustle and bustle of the Vienna Film Festival.

As an official sponsor of the Vienna Film Festival, we are taking advantage of the placement opportunities available at the festival grounds to ensure a refreshingly distinctive brand presence in the midsummer atmosphere of the city centre. We are using the LED screens installed at the Vienna Film Festival venue, the exclusive programme booklet and our sun care promotion campaign directly on Rathausplatz to convince visitors of the positive energy of ‘The Ritual of Karma’ product line. Fragrant shopping vouchers and our multi-sensory brand area are at the heart of our presentation. Passers-by can immerse themselves in the relaxing world of scents and products from ‘The Ritual of Karma’ via gesture control.

The additional digital out-of-home presence concentrated around Rituals stores in Linz, Graz and Salzburg makes our summer campaign a success beyond the borders of Vienna.