VAMP Award 2023: 2x gold, 2x silver, 4x bronze
20.04.2023
For the second time, the Marketing Club Austria honored outstanding achievements in the areas of promotion, ambient media and digital out of home - a first-class event afternoon and evening that found a perfect location in the Ottakringer Brewery. The coveted trophies in gold, silver and bronze were awarded in a total of twelve categories, which in their entirety perfectly reflected the diversity of the Ambient Media & DOOH repertoire.
With eight awards in six categories, Mediaplus was one of the big winners at the VAMP Awards Show, making it the most awarded agency of the evening.
With campaigns for Hornbach, De'Longhi, Kozel, Montanuniversität Leoben & Prefa, Mediaplus impressed in the areas of ambient media, ambient media with passer-by interaction, DOOH interactive & classic, sampling promotion and creativity & innovation. The result speaks for itself: 2x GOLD, 2x SILVER and 4x BRONZE.
Our awards in detail:
The best ambient media campaign
GOLD
Campaign: HORNBACH: Letter theft
Agency: Mediaplus Austria
Partner agencies: Heimat Berlin
Client: HORNBACH Baumarkt GmbH
The best ambient media campaign in combination with passer-by interaction
GOLD
Campaign: Kozel: 20% sales uplift with animal sampling
Agency: Mediaplus Austria
Partner agencies: Haebmau, GOODWILLRUN
Client: Asahi Brands Austria GmbH
Digital out of home interactive
SILVER
Campaign: De'Longhi: From Scan to Cup
Agency: Mediaplus Austria,
Partner agency: Gewista Werbegesellschaft m.b.H., WIRZ Werbeagentur
Client: De'Longhi-Kenwood GmbH
Digital out of Home classic
SILVER
Campaign: Montanuniversität Leoben - Made for the future
Agency: rosenberg gp/Corporate Media Advisors GmbH
Partner agencies: Mediaplus Austria GmbH & Co. KG
Client: University of Leoben
BRONZE
Campaign: Hornbach teaser campaign
Agency: INFOSCREEN Austria
Client: Mediaplus for Hornbach
The best sampling promotion
BRONZE
Campaign: Kozel: A 20% sales uplift with animal-friendly sampling
Agency: Mediaplus Austria
Partner agencies: Haebmau, GOODWILLRUN
Client: Asahi Brands Austria GmbH
Creativity & Innovation
BRONZE
Campaign: HORNBACH: Letter theft
Agency: Mediaplus Austria
Partner agencies: Heimat Berlin
Client: HORNBACH Baumarkt GmbH
BRONZE
Campaign: PREFA Solar: The world novelty from Austria meets Austrian media innovation
Agency: Mediaplus Austria
Partner agencies: Epamedia, donnerwetterblitz
Client: PREFA Aluminiumprodukte GmbH
