Our winning cases at a glance:

Customer:
Hornbach

Case:
Project Championship

Partner:
Chaka²

GOLD
Category: Excellent media strategy

GOLD
Category: Excellent brand content integration

"With the Project Championship, Austria's best do-it-yourselfers should become part of the Hornbach community and get the chance to compete with the best of the best in the DIY spotlight!  With a content-centered and regionally-adapted media strategy, we lead Hornbach's first project championship to success by successfully activating 700 DIY enthusiasts to participate across all media. The interplay of national campaign radiance and regional advertising in and around Hornbach stores throughout Austria was the biggest media challenge, but also our decisive success factor."

Lena Artes
Group Head Digital Consulting & Planning

Customer:
Hornbach

Case:
Letter theft

Partner:
HeimatTBWA\ Berlin

GOLD
Category: Excellent Media Innovation

BRONZE
Category: Excellent Brand Content Integration

SHORTLIST
Category: Excellent Media Strategy

"To make Hornbach the talk of the town once again, we are making the letters of the Hornbach logo disappear overnight, transforming Hornbach's rooftops into unprecedented ambient media advertising space. Through the cross-media appeal to provide pertinent information, we have secured the attention and curiosity of our target group. With the resolution of the campaign, which consists of "found footage", we proved in a humorous way that even the Hornbach letters can be used for creative DIY projects. A successful stunt to further strengthen Hornbach as a cult brand in the eyes of Austrians."

Nora Martys-Moser
Group Head Consulting & Planning

Customer:
PREFA

Case:
PREFA Solar: The world first from Austria meets Austrian media innovation

Partner:
donnerwetterblitz, Epamedia

BRONZE
Category: Excellent Media Innovation

SHORTLIST
Category: Excellent Media Strategy

"With PREFA Solar, PREFA has developed an unprecedented world first. In order to exploit this advantage in the media, we are launching a national teaser campaign as a first step to attract attention. For the resolution, we are using a media innovation to demonstrate not only the power of the sun but also the innovative strength of PREFA itself: Solar boards in OOH & ambient areas that do not consume an additional watt of electricity. This creates a perfect match between Austrian product and media innovation." 

Lucia Kaiser
Consultant & Planner