iab webAD 2023: Mediaplus honored with three awards

On October 19, 2023, the iab webAD Gala took place for the 20th time. The best digital works in the country were honored in "Stage 3". Mediaplus won a total of three of the prestigious awards that evening.

The campaigns in collaboration with Stiftung Kindertraum, De'Longhi Kenwood and Burgenland Tourismus impressed the jury and Mediaplus was awarded 2x GOLD and 1x BRONZE.

In the category Best Corporate Responsibility Campaign, Mediaplus was able to impress with Stiftung Kindertraum and secured BRONZE. In addition, 2x GOLD was awarded in the category Best Digital Extension with De'Longhi Kenwood for the campaign "From Scan to Cup" and in the category Best Video AD with Burgenland Tourismus for "So einen Wein spielt's nur da".

Our awards in detail:

Best Corporate Responsibility Campaign

BRONZE
Client: Children's Dream Foundation
Title: How we made 111 children's dreams come true with a 13% increase in donations
Creative agency: Springer & Jacoby
Media agency: Mediaplus Austria

Best Digital Extension

GOLD
Client: De'Longhi Kenwood
Title: From Scan to Cup
Creative agency: Wirz
Partner agency: Gewista
Media agency: Mediaplus Austria

Best Video Ad

GOLD
Client: Burgenland Tourism
Title: A wine like this only exists here: Nicholas Ofczarek as the wines of Burgenland
Creative agency: Wien Nord Serviceplan
Media agency: Mediaplus Austria