Mediaplus scores with the best innovative strength

The study "The digital competence of Austrian media agencies 2023" published in November 2023 by the Online Vermarkterkreis (OVK) at iab Austria named Mediaplus the overall winner in various areas of digital competence.

The study focused on a total of 24 digital competencies such as consulting expertise, digital meeting culture, handshake quality, negotiations at eye level, flexibility and efficiency, etc. These detailed competencies were divided into the competency clusters of collaboration, value proposition, technical implementation and business relationship.

The study is based on 240 computer-assisted interviews with employees of media companies and marketers in the areas of ad operations and sales, which were conducted between September and November 2023. The study was carried out by Momentum Vienna on behalf of the OVK at iab austria. Eugen Schmidt, Head of the OVK at iab Austria, emphasizes the goal of determining the daily dealings of media agencies with media and marketers in the digital sector.

Mediaplus achieved the best image scores. The agency secured second place in terms of increasing importance in the market and triumphed in first place for innovative strength. As a result, Mediaplus achieved the highest overall image among domestic media companies and marketers.

"Great news for the whole team and Mediaplus Austria, because it reflects what I experience first-hand every day: a group of passionate, hungry digital natives who are constantly striving for more, wanting to learn and grow. And it's a pleasure that not only we see it that way here, but that all our partners in the market experience it that way too," says Christoph Kellner, Director Digital Communication, Mediaplus Austria

The trio of Christoph Kellner, Irina Kreuter (left) and Lena Artes (right) have been responsible for the Digital Unit at Mediaplus Austria since 2021.