C&A and Mediaplus Austria win platinum
VAMP Award 2024: 1x PLATINUM, 1x GOLD, 3x SILVER, 2x BRONZE
The Marketing Club Austria hosted the VAMP Award for the third time on April 8, 2024 at the Ottakringer Brewery in Vienna. The best in the fields of ambient media, promotion & digital out of home were honored that evening. The award was presented in twelve categories and for the first time platinum has been awarded for the overall winner of the evening.
Mediaplus Austria impressed the jury with its creative approach and innovative campaigns and took home several prizes. With successful campaigns for Hornbach, Geizhals, Rituals, the Austrian Red Cross and C&A, Mediaplus won a total of 6 awards: 1x gold, 3x silver and 2x bronze.
Auch über den Gesamtsieg des Abends – dem Platin Award – durfte sich Mediaplus mit C&A für die Digital Out of Home Kampagne „You do you & We take the pictures“ freuen.
Our awards in detail:
Platinum: Award for overall highest point score
Category: 3.2. DOOH classic
Campaign: C&A: You do you & We take the pictures
Agency: Mediaplus Austria
Client: C&A
The best ambient media campaign
SILVER
Campaign: HORNBACH: Jeder Quadratmeter verdient, der beste der Welt zu sein
Agency: Mediaplus Austria
Partner agencies: HeimatTBWA, Infinity Media, Wedia
Client: HORNBACH
The best sampling promotion
BRONZE
Campaign: The Ritual of Karma: Wohlfühloase im Herzen Wiens
Agency: Mediaplus Austria
Client: RITUALS Cosmetics Austria GmbH
The best integration in existing live formats
SILVER
Campaign: Geizhals PC Forge: Wie wir mit unserer PC-Schmiede den Traum vom eigenen Gaming PC erfüllen
Agency: Mediaplus Austria
Partner agency: Now Serviceplan
Client: Geizhals
Digital out of home classic
PLATINUM/GOLD
Campaign: C&A: You do you & We take the pictures
Agency: Mediaplus Austria
Client: C&A
Digital out of home data
SILVER
Campaign: Österreichisches Rotes Kreuz: Wie wir mit innovativem DOOH-Targeting beweisen, dass Nächstenliebe keine (Sprach-)Barrieren kennt
Agency: Mediaplus Austria Partneragenturen: Zum goldenen Hirschen, Goldbach, YOC
Client: Österreichisches Rotes Kreuz
Small budget, big impact
BRONZE
Campaign: Burgenland Tourismus: Genderverbot
Agency: Mediaplus Austria
Partner agency: Wien Nord Serviceplan
Client: Burgenland Tourismus
