About Us
- Born Integrated
  All communication disciplines under one roof.
- Übercreativity
  Our philosophy for Best Brands
- #WeGreen
  Green responsibility & communication
- D, E & I
  Diversity, inclusion and equity as the foundation of our house
Agencies
- Wien Nord Serviceplan
  Expertise for Creativity & Content
- Mediaplus Austria
  Expertise for Media & Data
- Plan.Net Austria
  Expertise for Digital Experience & Technology
- Now Serviceplan
  Expertise for Activation & Collaboration.
Services
- Strategy & Consulting
  Strategy consulting for every need: Brand strategy, business strategy, marketing and sales strategy, tech strategy, and CX strategy.
- Creative & Content
  Creative agency. Communication agency. Content agency. Make an impact and achieve communication success using our combined creative power.
- Media & Data
  Our media agencies and data analysts help boost the visibility and reach of your business communications.
- Platform & Technology
  Visionary technology consultants and services provider: Go beyond the scope of other agencies with our digital platforms services.
Cases
Offices
- Vienna
  HOC Vienna was founded in 2010 and today consists of a team of 110 experts from three specialized agencies. In accordance with our vision of "Building Best Brands", innovative, integrated and creative campaigns are developed at our Vienna office being a Top3 creative agency in Austria.
Newsroom
Career
Locations

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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Simon Fundner

Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

Human Resources

Nina Stechl

Serviceplan Group

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Nina Stechl

Nina Stechl

Serviceplan Group

Human Resources

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best trends 11

Issue 11

Best Trends

Cannes Lions is just around the corner! The eleventh edition of the Best Trends Innovation Update is all about creativity. What is its relevance in times of AI and Metaverse? Also, we follow our Young Lions to Cannes and discover the top Cannes cases of our young talents.

How to Creative Media

Global Creative Lead – in a media agency. Max Schöngen has been the Global Creative Director of the Mediaplus Group since the summer of 2022. In an interview, he told us what has happened since then, where creative media ideas come from and what it takes to realise them.

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Debunking the Myth?!

Design systems are an indispensable tool for brands to achieve success. But do they hinder creativity or provide a foundation for greater innovation and flexibility?

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Generative KI: End of creativity?

Hopes and fears are close together: Will the creative industry be one of the first areas in which generative AI brings about major changes?

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Creation MUST be effective

Doing something in the metaverse and thinking it will win prizes is no longer enough – Alexander Schill is looking forward to the Cannes Lions 2023.

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On the road to Cannes!

I’m going on a trip, and I’m taking: sunglasses, creative media ideas and my team partner Max. We represent Germany in the Media category at the Cannes Young Lions!

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150 seconds with PJ Pereira

Favorite campaign, trends or mentality: PJ Pereira gives insights into the US creative scene and reveals in our video interview what it takes to be creatively successful in the US.

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Our Top 4 Cannes Contendors of 2023

4 cases, 4 talents: Which cases have a good chance of winning a Lion in Cannes? Our young talents present exclusive stories behind the campaigns and share their personal highlights.

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