About Us
- Born Integrated
  All communication disciplines under one roof.
- Übercreativity
  Our philosophy for Best Brands
- #WeGreen
  Green responsibility & communication
- D, E & I
  Diversity, inclusion and equity as the foundation of our house
Agencies
- Wien Nord Serviceplan
  Expertise for Creativity & Content
- Mediaplus Austria
  Expertise for Media & Data
- Plan.Net Austria
  Expertise for Digital Experience & Technology
- Now Serviceplan
  Expertise for Activation & Collaboration.
Services
- Strategy & Consulting
  Strategy consulting for every need: Brand strategy, business strategy, marketing and sales strategy, tech strategy, and CX strategy.
- Creative & Content
  Creative agency. Communication agency. Content agency. Make an impact and achieve communication success using our combined creative power.
- Media & Data
  Our media agencies and data analysts help boost the visibility and reach of your business communications.
- Platform & Technology
  Visionary technology consultants and services provider: Go beyond the scope of other agencies with our digital platforms services.
Cases
Offices
- Vienna
  HOC Vienna was founded in 2010 and today consists of a team of 110 experts from three specialized agencies. In accordance with our vision of "Building Best Brands", innovative, integrated and creative campaigns are developed at our Vienna office being a Top3 creative agency in Austria.
Newsroom
Career
Locations

Get in touch with us

Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Simon Fundner

Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

Human Resources

Nina Stechl

Serviceplan Group

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Nina Stechl

Nina Stechl

Serviceplan Group

Human Resources

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Issue 2

Best Trends

Media, makers, brands – these are the core topics that define the second issue of our Best Trends Innovation Update.

The CMO will make the difference

How does one go about reinventing a traditional brand? How important is sustainability and what skills do brand managers need? Florian Haller, CEO Serviceplan Group, in an interview with Susan Schramm, CMO McDonald's Germany.

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What does brand management mean to an entrepreneur? Cihan Anadologlu, cosmopolite, published author, bar and restaurant owner, on selling what and who you are.

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Matthias Brüll & Arvid Boström

International media planning poses major challenges for brands, yet the opportunities to grow by expanding into foreign markets are enormous. Matthias Brüll, Managing Partner, and Arvid Boström, Managing Director Mediaplus International, on global media strategies.

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Esther Busch

In times of change and increasing complexity, flexibility in media planning while maintaining consistent brand management is fundamental for success in business.

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Learning Orga

Regarding innovation – what do companies have to do to keep one step ahead? Facebook Manager Angelika Gifford on the innovation culture of a tech giant.

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Data driven Marketing

Conventional data-driven marketing is threatened with running out of data this year. What companies should expect in 2021 and how they can combat this effectively in three steps.

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