Gaming For Everyone

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller 

Matthias Harbeck

TikTok is the social media app of the moment. But brands still have reservations. Last year only one post in a hundred was used for advertising purposes, while on Instagram it was one in thirteen. So only about one per cent? Serviceplan Germany CCO Matthias Harbeck and his team thought brands were missing out on a lot and set up an experiment...

Vicky Wissmann

Victoria Wissmann, Consultant, Planner & Creative Media Manager at Mediaplus in Munich, gives us a small insight into her everyday workday and presents us with two quite specific wishes that she nurtures in terms of creative media planning.

Green GRP

Companies are investing billions in advertising and in doing so they are generating a measurable carbon footprint. The Green GRP enables companies to offset CO2 emissions from advertising campaigns through certified climate-protection projects.

Alexandra

Which content is relevant for a target group is not a question of faith. Instead, a data-driven mindset helps to make digital content more successful.

augmented reality

During the COVID-19 pandemic, marketing communication has moved even further into digital formats. But how can we succeed in presenting brands and products digitally in such a way that they become unique and exciting experiences? And how can we create customer proximity without physical closeness?

Liftstar

Nowadays, the internet is the most important lead generating channel for the Lifta brand. Reason enough to direct the marketing focus increasingly on digital touchpoints.