TikTok is the social media app of the moment. But brands still have reservations. Last year only one post in a hundred was used for advertising purposes, while on Instagram it was one in thirteen. So only about one per cent? Serviceplan Germany CCO Matthias Harbeck and his team thought brands were missing out on a lot and set up an experiment...
Victoria Wissmann, Consultant, Planner & Creative Media Manager at Mediaplus in Munich, gives us a small insight into her everyday workday and presents us with two quite specific wishes that she nurtures in terms of creative media planning.
Companies are investing billions in advertising and in doing so they are generating a measurable carbon footprint. The Green GRP enables companies to offset CO2 emissions from advertising campaigns through certified climate-protection projects.
During the COVID-19 pandemic, marketing communication has moved even further into digital formats. But how can we succeed in presenting brands and products digitally in such a way that they become unique and exciting experiences? And how can we create customer proximity without physical closeness?
Nowadays, the internet is the most important lead generating channel for the Lifta brand. Reason enough to direct the marketing focus increasingly on digital touchpoints.