#tb: Our Top 3 Creative Cases
1 x Gold, 1 x Silver and 3 x Bronze awards at the Cannes Lions: we asked our international colleagues what makes MINImalism, Meltdown Flags and Invisible Women stand out
MINImalism for MINI
MINI “MINImalism”, conceived by Serviceplan Germany in collaboration with Serviceplan Middle East, was the campaign that won us the most awards at Cannes Lions, winning 1 Gold Lion award in the Outdoor category and 2 Bronze Lions in the Industry Craft category.
Meltdown Flags for METER Group
Our environmental campaign ‘Meltdown Flags’ for METER Group, created by Serviceplan Germany, Mediaplus Group and Serviceplan Spain, was awarded a Silver Lion award in the Digital Craft category.
Invisible Women for Règles Élémentaires
Our campaign “Invisible Women” for Règles Élémentaires, created by Serviceplan France, collected a Bronze Lion award at Cannes Lions.
For Serviceplan Middle East, who were involved in ‘MINImalism’, and Serviceplan Spain, who participated in ‘Meltdown Flags’, these were their first ever Cannes Lions wins. With many of the award-winning campaigns being collaborations between different agencies and Houses of Communications, the great power of ÜberCreativity, our driving force, is proven.
ÜberCreativity is a higher form of innovation and a key asset in overcoming the natural limitations of marketing as we know it. ÜberCreativity happens when different communicative disciplines combine their specific strengths to raise a creative idea up to a level nobody had ever expected to be attainable. The magic of ÜberCreativity lives in each of our Houses of Communication where creative & content, media & data and experience & commerce collaborate and interplay.