Creativity, sustainability and responsibility in times of rapidly accelerating digitalisation – these are the core topics that define the sixth issue of our Best Trends Innovation Update.
Do we still need advertising that tells stories? Yes! A plea for the courage to be storytellers by Christoph Everke, responsible for the successful PENNY Christmas film.
Where are the differences and where the similarities between advertising in the USA and in Europe? Stefan Schütte on patriotism, social change and the American Dream.
Across all borders and boundaries: Beyond Music is the answer to changed conditions in the music world and the platform that artists have been waiting for.