Issue 8

Best Trends

These are not easy times to live in right now with lots of factors coming together to give us cause for anxiety, and to give companies a glimpse of an uncertain future. The eighth issue of our Best Trends Innovation Update aims to encourage all of us to see every crisis as an opportunity, irrespective of how difficult this might be in light of current events.

Virtual Influencers: what would once have been branded a publicity stunt is now increasingly becoming common practice and is closely linked to Web 3.0.

The economy, market, and consumer behaviour are all changing at breakneck speed. The pandemic and geo-political conflicts have further accelerated this rate of change. Many companies are finding it difficult to keep pace with such rapid shifts. To do so, the ability to adjust quickly to new circumstances is decisive for success.

Why last year was the most successful one since the company was launched, why agencies should be ‘facilitators’, and why the new office is a magnet for colleagues - Serviceplan Group CEO Florian Haller has the answers.

People in Nordic countries are considered as early adopters. This makes it exciting for companies to expand into Scandinavia, says Eva Bodecker Thunborg, CEO of Mediaplus Nordics.

After more than two years of pandemic and working from home, how do you rekindle people’s desire to return to the office? Karin Maria Schertler, our Chief People and Culture Officer, reveals how in a discussion about our corporate culture, New Work, and our new House of Communication in Munich.

Let’s explore the new House of Communication together. The innovative building in Munich’s Werksviertel is a lively meeting place that fosters integration. It is an office that colleagues enjoy coming to, because they WANT to, not because they HAVE to.

Getting work done in a holiday location for a more enjoyable experience: why there is a growing trend towards combining work with a holiday and how employers can make use of this.

Kai West Schlosser is Art Director and dyslexic. With Dyslexia Unetided, he raises awareness about the topic and shows why dyslexia is a strength for creative work.