Serviceplan Make is proud to mark a significant milestone in its partnership with L'Oréal Group Benelux: the creation of over 10 million assets, supporting more than 35 brands across four divisions. This achievement highlights the efficiency of our digital asset management system, a key component of L'Oréal's content strategy in the Benelux region. Managing such a vast number of assets requires not only volume handling but also ensuring quality, consistency, and strategic alignment across diverse markets.

“While creating millions of assets is impressive, the real value lies in managing them efficiently. With AI-driven tools that prevent duplication, assign precise keywords, and ensure instant retrieval, we enable both L'Oréal and our team to work smarter. Our strict copyright management also guarantees compliant use of each asset,” says Monia Kayila, Managing Director of Serviceplan Make Benelux. 

Since the start of our partnership in 2015, we have focused on centralizing and optimizing L'Oréal's content production for the Benelux region. Managing over 6,500 projects annually, we work with more than 200 stakeholders across two countries. This large-scale collaboration demonstrates our ability to maintain high standards while scaling operations. Our digital asset management platform streamlines asset access, reduces redundancies, and promotes reuse across platforms and markets.

Automation plays a key role in improving efficiency. By automating tasks such as asset tagging and approval workflows, we’ve enabled L'Oréal to operate faster without compromising quality. This adaptability allows workflows to evolve with L'Oréal’s growing needs.

Our ongoing optimization and collaborative approach have transformed L'Oréal’s production processes, making them more efficient and cost-effective. This partnership shows that even for a global brand, content production can be streamlined and scalable.

If you’re looking to take your content creation and management to the next level, we’re here to help you streamline your processes and boost efficiency.  We MAKE ideas scalable. We MAKE content efficient. We MAKE production excellence.