Mediaplus Belgium is proud to announce the creation of its new Growth Hub, a transformative initiative aimed at addressing the evolving needs of advertisers and providing innovative solutions to help brands thrive in a rapidly changing marketing landscape. Led by Chief Commercial Officer Erik Portier and Growth Director Nathalie Charton, the Growth Hub is designed with a clear focus on client-centricity—serving as a partner in driving growth for clients through strategic support and cutting-edge technologies.

The Growth Hub is Mediaplus’ response to the increasing trend of advertisers internalizing their marketing operations. It offers tailored solutions such as Automated Marketing Mix Modeling, Neuron’s AI powered one-stop shop media hub, and Media as a Service (MaaS) to support both large enterprises and smaller structures. These offerings are designed to guide brands through this transformation, ensuring they remain agile and competitive in an increasingly complex marketplace.

As Chief Commercial Officer (CCO), Erik Portier brings a wealth of experience to the role. Erik has held senior positions across multiple industries, including Chief Revenue Officer at Targetspot, Director IPtv at RTL Belgium, and Country Manager at Google Belgium. After a diverse career, Erik is now returning to the advertising world, where his leadership in commercial strategy and business transformation will drive Mediaplus Belgium’s growth initiatives. His focus remains on aligning business development with long-term client needs, keeping Mediaplus at the forefront of the industry.

Nathalie Charton, as Growth Director, has extensive expertise in media strategies across a variety of brands. With roles such as Business Leader and Media Account Coordinator at Space SA and previous diversified media consultancy, Nathalie is passionate about marketing strategy and is an advocate for innovative, data-driven solutions like martech. Her people-centric approach ensures that clients remain at the heart of every growth initiative at Mediaplus Belgium.

Together, Erik and Nathalie will ensure that the Growth Hub supports the transformation of brands, helping them not only adapt to the future but thrive in it.