We have made the authentic character of Ragusa the centrepiece of our campaign. Under the claim "Incorrigible", we show that Ragusa is just like the rest of us: not perfect, with rough edges. But it's not just Ragusa, Ragusa connoisseurs are incorrigible too. This is the basic idea that runs through the entire campaign - from the pointed headlines in the completely newly developed layout to the numerous social media activities and the four films. All measures humorously and cheekily showcase typical characters and their incorrigible characteristics. The campaign shows the peculiarities of these people in a very unique tonality.

We have made the authentic character of Ragusa the centrepiece of our campaign. Under the claim "Incorrigible", we show that Ragusa is just like the rest of us: not perfect, with rough edges. But it's not just Ragusa, Ragusa connoisseurs are incorrigible too. This is the basic idea that runs through the entire campaign - from the pointed headlines in the completely newly developed layout to the numerous social media activities and the four films. All measures humorously and cheekily showcase typical characters and their incorrigible characteristics. The campaign shows the peculiarities of these people in a very unique tonality.