More modern image for the Effie Awards
Challenge
When we took over the promotion of the EFFIE Awards in Austria, the first thing we asked ourselves was: what does the future of the Awards look like? And how can we give the EFFIE Awards a more innovative, creative and modern image?
Besides, award shows are unfair: there are so many hardworking minds involved in each winning project, but in the end there are only a few people on stage. We were looking for an innovative way to honor and showcase the work behind the successful cases.
"I had a great pleasure with this project. Thank you for this great creation process and the sensational result!"
IAA Vice President & Chair Board
EFFIE
A.I. generated NTFs as extraordinary trophies
Solution
We transformed the traditional haptic trophies of the EFFIE Awards, into the most customized digital awards. By creating digital interpretations of the cases using A.I. - presented as NFTs.
Because together with leading artificial intelligence experts, we developed an AI that was fed with all the data, credits, results and variables of the winning cases, creating unique digital artworks.
Key Facts
"While all awards are trying to reinvent themselves right now, we really did it. A best case scenario of perfect collaboration with customers and tech partners."
Serviceplan
Key Takeaways
#1
Convinced of the idea, any implementation
is possible.
#2
Properly thought out, new technologies can
significantly improve known ways.
#3
The customer must be given the chance
to understand the idea.
