© Serviceplan Group 2024
Agency
Serviceplan
Location
Switzerland
Industry
Finance & Insurance
Challenge
From telecom giant to digital insurance innovator
With Swisscom sure, Switzerland's largest telecom company has moved into the insurance market. With a fully digital insurance product, they are catering to the demand for simplicity, transparency, and flexibility. The campaign aimed to communicate these benefits to a digitally-savvy audience while staying true to the company's traditional roots.
Solution
The best of both worlds
Building on Swisscom's established visual identity, illustrations were added to create a mixed-media aesthetic. The result is a captivating story that even features an absolute taboo in insurance advertising: showing damage.
The newly created Swisscom sure toggle button serves as a cohesive visual and narrative element, highlighting the digital DNA of Switzerland's first switch-on insurance.
"Serviceplan Suisse, in creative partnership with us, has crafted an exceptional campaign for Swisscom sure. This campaign blends illustration, AI, and animation in an innovative way to show how swiftly damage can be reversed with Swisscom sure."
Creative Director
Swisscom
Key Takeaways
#1
Push back against no-go’s in communication
#2
The creative process starts from the first moment
#3
When advertising is fun, you're doing it right
"It's a pity there isn't a reverse-damage toggle switch for real life."
Executive Creative Director
Serviceplan
Let's get in touch!
Edi Walker
Serviceplan
Let's get in touch!
