Presence with purpose, sales with sense
Challenge
More than 3 billion paper cups end up in the trash every year in Germany alone.
The premium housewares brand WMF wanted to set a clear example and break new ground with a new, long lasting insulated mug from the WMF IMPULSE line.
Your last cup - a small impulse that makes a big difference
Solution
By branding disposable cups in coffee shops and bakeries surrounding the top 14 WMF stores and premium mobile ads in the vicinity of all 150 WMF stores, we reached exactly the right target group in their coffee-to-go moment with a very little investment.
Key Facts
"For us, innovation always goes hand in hand with impact, so that we can make a big difference even with small budgets. That's exactly what this case proves."
Consulting and campaign strategy
Mediaplus
Key Takeaways
#1
Small impulse, big effect!
#2
Mobile-based targeting and
activation works.
#3
It's the message and the relevant
impulse that matter.
