Kikkoman is adding spice to the House of Communication Zurich.

Mediaplus Group has won the account for the Japanese brand Kikkoman. Since April, the group has been managing the world market leader for Japanese soy sauces in nine European countries: France, Italy, Spain, the Netherlands, Sweden, Norway, Poland, Austria and, here in Switzerland, through Mediaplus Suisse in the House of Communication Zurich.

More flavour for more impact: Kikkoman, the world market leader in soy sauces, marinades, rice vinegars and more, brings the Kikk to authentic Asian cuisine. Now the Mediaplus Group has won this attractive new customer and since April the complete media strategy, planning, buying and distribution of the European brand campaign via TV has been in the hands of the Mediaplus Group. The campaigns are managed centrally from the Munich House of Communication in close coordination with local experts, including the Mediaplus Suisse team at the House of Communication Zurich.

‘We were immediately impressed by the international expertise of the Mediaplus Group. The local expertise across Europe with a central point of contact in Munich is exactly the agency set-up we were looking for. We are very much looking forward to working together,’ says Malgorzata Popielska, Senior Manager Sales and Marketing at Kikkoman.

The TV budget for the nine European markets is in the mid-seven-figure range. The first joint campaign will start this winter. The aim is to increase brand awareness and campaign efficiency in order to boost visibility and sales in the European market. The brand strategy of positioning Kikkoman soy sauce as THE condiment in every kitchen will be at the forefront of future TV campaigns.

"Kikkoman not only stands for sauces, but also for the taste of umami. We are therefore delighted to be able to advertise our wide range of products on Swiss TV as well. At the House of Communication Zurich, we at Mediaplus Suisse can use our expertise in the Swiss market to make an important contribution to ensuring that Kikkoman maintains a striking presence in the ever-growing sauce and spice market", says Pascal Fröhli, Co-CEO of Mediaplus Suisse.