As Swiss mate perfectionists, the employees of intelligentfood Switzerland don't just want good mate, they want THE BEST. And Saskia von Moos is one of the best - she is delighted to receive the “CMO of the Year” award. The CMO Award honors Chief Marketing Officers who drive brands with special commitment and achieve great things. And with the energy drink “El Tony Mate”, those responsible have triggered a real hype for mate in Switzerland.

Marketing has become increasingly important in recent years, particularly due to topics such as digitalization, sustainability and product meaningfulness. The “CMO of the Year” award recognizes the Chief Marketing Officer of the Swiss economy. Nominees are people who are particularly committed to their brand, focus on customers and their needs, show foresight in the area of sustainability and are also role models as managers. These are people who move outside their comfort zone, create something new and generate real added value for the company and consumers.

A jury of 23 personalities from the fields of corporate management, marketing, research, media, HR consulting and teaching will nominate potential candidates. These nominees are analyzed and evaluated by the Institute for Marketing & Consumer Insight at the University of St. Gallen. Based on the work of the University of St. Gallen, a maximum of six nominees make it onto the coveted shortlist for the CMO Award.

This year, the jury sent five outstanding candidates into the running: Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from intelligentfood Switzerland. Saskia von Moos won the “CMO of the Year” award against her strong competitors.

Winning the title of “CMO of the Year” is part of Saskia von Moos' personal success story: she has been Head of Marketing and Product Innovation at intelligentfood Switzerland since 2018 and has been with the company for around 10 years. Under Saskia's leadership, the El Tony Mate brand has established itself on the market and triggered a real hype for mate drinks. “Our goal was to revolutionize the energy drink market,” emphasizes von Moos. Her passion and innovative strength have played a key role in establishing El Tony Mate as the most dynamic brand. The intelligentfood Switzerland company has already won “Brand of the year” twice.

The award ceremony took place on Thursday, August 22, 2024 at an exclusive gala dinner in the Papiersaal Zurich. Vanessa Meier (host) charmingly hosted the evening. Guests were able to gain exciting insights during the keynote speech by Sven Labenz (Serviceplan Culture) and Rachel Rinast (football expert and former national player) on the topic of “Beyond advertising: the influence of cultural marketing on brand loyalty”.

The CMO of the Year is an initiative of Serviceplan Group Switzerland (consisting of the companies Serviceplan Suisse AG, Mediaplus Suisse AG and Plan.Net Suisse AG) in partnership with Admeira, APG, Meta, m&k, persönlich and the University of St. Gallen. Nathalie Diethelm, CEO of Serviceplan Group Switzerland, on the importance of the CMO Award: “Marketing excellence is an important driver of our economy. And outstanding innovative strength, sustainability or customer focus deserve the necessary appreciation that the CMO Award expresses.”

More detailed information on the winner, all nominees, the jury and the voting process can be found on the website: www.cmo-of-the-year.ch.