The exterior of a VBZ streetcar was redesigned for the launch of the new EXTRÊME Cornet varieties. The agency responsible for this was Serviceplan Suisse from the House of Communication, which also developed the entire campaign surrounding the launch.

Even if the rain doesn't want to stop: Switzerland can look forward to a particularly sweet summer. Because EXTRÊME Cornets are now available in two new flavors that will put you in an “extrême” good mood: Choco Caramel Toffee and Passionfruit Mango.

Serviceplan Suisse has created an international campaign for the new EXTRÊME products - and developed TV commercials, OOH and social media content for it. The campaign also includes activations in other markets. In Paris, for example, a launderette was converted into a pop-up store and a metro train was given a new EXTRÊME look.

In Switzerland, too, the new Cornet varieties are being advertised in a variety of ways: probably the tastiest VBZ streetcar of all time has been on the move in Zurich since the beginning of the month: it features giant EXTRÊME Cornets in the classic Vanilla and Strawberry varieties - and the new Passionfruit Mango and Choco Caramel Toffee varieties. The EXTRÊME streetcar will be driving through the streets of Zurich over the next two months - and is sure to inspire many Zurich residents to reach into their freezers and sweeten up their summer a little.