Following the spring launch of Swisscom sure, Switzerland's first switch-on insurance, the Serviceplan agency, based at the House of Communication in Zurich, is now launching the second wave of communication, which, after household contents and liability, is now focusing on legal protection.

In close co-creation with Swisscom, Serviceplan Suisse AG ensured the entire communication launch of Swisscom sure in spring, from the communicative orientation of the innovative products to the final advertising material. For this purpose, the toggle was also created, which symbolizes the digital DNA of the insurance company and embodies the simplicity, transparency and flexibility of Swisscom sure. It is also used as a visual and content-related binding element in the two new films on the subject of legal protection insurance. And these are also colorful and cheerful - and also extremely animalistic.

For example, there is an octopus on drums who robs his neighbor, a bear, of his sleep. Or a cunning snake that tricks an unsuspecting biker rabbit into buying a damaged motorcycle. As in the first communication wave, the new stories are again produced in a mixed-media style and, with their light and striking style, manage to convey the topic of legal protection in a very direct yet humorous and extremely attention-grabbing way. In addition, the animal protagonists with their human characteristics also ensure that you can recognize yourself in them with a wink.

In addition to legal protection insurance, Swisscom sure's liability and household contents insurance products are also featured once again. They can be seen in cinemas, online, as digital out-of-home and also on a very large scale on 158m2 at Pfingstweidparkhaus near Hardbrücke station - in the form of a megaposter that interacts with the building, on which a somewhat clumsy gorilla causes a huge stir.