Moving Human Science - this is the brand promise of Switzerland's only university with a focus on human science. Implementing this in a long-term communication platform was the task, which the agency Serviceplan, based in the House of Communication Zurich, implemented for once not with the right answers, but with the right questions.

As individuals - but also as a society - we face many challenges these days. It is precisely these issues that the University of Lucerne is addressing in its research and teaching. By constantly asking and questioning what drives us as people and as a society.  Serviceplan has brought precisely such questions to the forefront for the University of Lucerne in a newly designed communication platform - and thus strengthened the existing motto “Moving Human Sciences” in terms of communication

Can artificial intelligence lie? Was the future better in the past? Is pacifism just naive? How can we age healthily and happily? At the University of Lucerne, the various faculties teach and research questions like these - questions that focus on people and society and that have been placed at the center of communication in the new Serviceplan brand film.

Questions also form the communicative bracket for the application of the Master's and Bachelor's degree courses. Questions that are also relevant for students and thus make the university's brand essence authentically tangible on social media channels. For this reason, the use of actors was avoided and real students were used instead.

The brand film, snippets of it and the social media Master's and Bachelor's clips are now being used on various platforms.