Up to five people living together in the same household can save massive money on their Swisscom Mobile subscription thanks to the new "We are Family!" discount, they can save a lot of money on their Swisscom Mobile subscription. The Serviceplan Suisse AG team from the House of Communication Zurich sums it up in one word: wow. And underlines the message with a newly arranged version of the Sister Sledge hit "We are Family".

Swisscom is the competent and trustworthy Swiss telco provider with the best network and the best customer service. And now at an outstanding price. Because thanks to the new "We are Family!" discount, only one person in the household pays the normal price for their blue Mobile subscription, while it costs only half the price for all roommates.

This was a great opportunity for the creative minds at Serviceplan Suisse AG. In their strategy, they simply reversed the insight "the bigger the family, the less it can afford", because the bigger the family, the more it saves with the new Swisscom discount offer. In the two subjects of the currently running campaign, the members of a family and the flatmates of a shared flat are amazed at the new savings opportunities. The moving image advertising material is catchily accompanied by the global hit "We are Family" by Sister Sledge from 1979, which Swisscom licensed for the campaign. Newly arranged and recorded by DubDub Studios.

Since February 1, the 360° campaign has been shown on TV, in blue cinemas, as DOOH and OOH, in classic display ads, in special social media productions and at the POS: Wow!