"Sonido del Paraíso" is the song with which Serviceplan launches its latest campaign for Val Venosta. Performed by Angy Fernández, the hit uses synesthesia to encourage children to eat apples.

In 2025, for the tenth consecutive year, we launched a digital and offline campaign, centered on our annual "Fruit Seller's Day," with branded content alongside singer Angie Fernández. The campaign aims to commemorate and highlight the social significance of fruit sellers and encourage healthy fruit consumption among families, especially children.

The campaign, which is based on the latest data warning about the low fruit consumption among Spanish schoolchildren, aims to help parents and educators in their challenge of getting children to choose healthy eating over other options that, at their age, they find more appealing.

Given this situation, we have found in music a powerful tool to connect with children and encourage healthier habits in an innovative way. Thus was born Sonido del Paraíso, the first song inspired by the taste of an apple and created using the phenomenon of synesthesia, or the ability to perceive one sense through another, such as associating sounds with colors or flavors. To develop the song, sung by Angy Fernández and four children, this principle was used to translate the sensations of a Golden Delicious from Val Venosta into music: its freshness and acidity through high-pitched tones, its sweetness with lower frequencies, and its characteristic crunch through an increase in the volume of the background sound, an auditory device that intensifies the perception of texture.

The song and its music video were presented at a major event held at the Barceló market on Fruit Vendor Day. There, more than 40 children learned the importance of eating fruit by singing and dancing alongside Angy, in addition to playing with educational materials created specifically for this event.

This is the beginning of a long-term campaign to support fruit vendors and raise consumer awareness that will reach hundreds of fruit stores in Spain through activations in the country's main markets.