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- Strategy & Consulting
  Strategy consulting for every need: Brand strategy, business strategy, marketing and sales strategy, tech strategy, and CX strategy.
- Creative & Content
  Creative agency. Communication agency. Content agency. Make an impact and achieve communication success using our combined creative power.
- Media & Data
  Our media agencies and data analysts help boost the visibility and reach of your business communications.
- Platform & Technology
  Visionary technology consultants and services provider: Go beyond the scope of other agencies with our digital platforms services.
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  Discover our ethics and commitment
- Art & Collection
  Dive into our creative DNA
- Mission & Vision
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Agencies
- Serviceplan
  Expertise for Creativity & Content
- Mediaplus
  Expertise for Media & Data
- TME
  Experiencia digital y tecnología
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Locations
Global Group

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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Simon Fundner

Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

Human Resources

Nina Stechl

Serviceplan Group

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Nina Stechl

Nina Stechl

Serviceplan Group

Human Resources

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House of Communication

House of Communication Madrid

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HoC Madrid

Welcome to

HOC Madrid was founded in 2016. The team around Gerardo Mariñas (CEO) consists of more than 150 experts from our three specialised agencies with more than 20 years of presence in the Spanish market.

As part of the leading global group of independent agencies, we provide unprecedented integrated business solutions and build Best Brands for our clients through exceptional agency talent, technology and superior client service by combining creativity, media and data using "ÜberCreativity" as our driving force.

Under the umbrella of the House of Communication, communication services and disciplines such as Strategy & Consulting, Creative & Content, Media & Data, Platform & Technology are provided from one single source.

Key Facts

2016

Training

150

Experts

100

ÜberCreativity

Mediaplus

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Serviceplan

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TME

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Our offer to support your business

Services

Strategy & Consulting

Expert consulting for your strategic solutions.

Creative & Content

ÜberCreativity for communication and content success.

Big Data and media expertise to increase your visibility and reach.

Platform & Technology

Visionary solutions for your communications success.

Keep up to date

Our news

The Serviceplan Group's CMO Barometer in collaboration with the University of St. Gallen, is an internationally recognised study reveal ...

04.12.2024

Creating the Digital Tomorrow

10.09.2024

Media Agency Mediaplus Alma, Creative Agency La Despensa and Exclusivista Gran Pantalla, have won the OOH Lovers 2024 Grand Prize in th ...

26.08.2024

Purificación García Arias, Client Services Director at Mediaplus Alma, offers her particular vision of the advertising landscape in the ...

11.03.2024

From Germany to Spain, Portugal, Belgium, Romania and the Netherlands: the family-owned company DEICHMANN now has a new international p ...

13.02.2024

Mediaplus Alma | COLLABORATION WITH PERIODICO PUBLICIDAD

19.10.2023

Mediaplus Alma | COLLABORATION WITH PERIÓDICO PUBLICIDAD

26.07.2023

Alcampo

“La experiencia más inmersiva es la realidad” La campaña de Turismo Comunitat Valenciana que nos invita a salir del entorno digital.

23.07.2023

Mediaplus Alma | COLLAB WITH IPMARK

24.05.2023

Alcampo

AI will never be able to thrill...

18.05.2023

Mediaplus Alma | Participation in #JornadasExterior23

25.04.2023

Alcampo

7 días desalgoritmizando al algoritmo

10.04.2023

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Gerardo Mariñas

Gerardo Mariñas

CEO House of Communication Spain

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