Mediaplus Equmedia, the well-known Spanish media agency, is now part of the Serviceplan Group, the largest group of independent agencies in Europe. This strategic move strengthens Mediaplus Equmedia's international presence by joining a European powerhouse with more than 40 companies and revenues of €6.6 billion. As a subsidiary of the Serviceplan Group, Mediaplus Equmedia benefits from the Group's expertise in creative communication (Serviceplan), media services (Mediaplus Equmedia and Mediaplus Alma) and Digital Marketing (Plan.Net).

The integration provides Mediaplus Equmedia with access to cutting-edge innovative tools, technologies and processes across Europe and Asia. The agency operates as Mediaplus Equmedia under the Serviceplan Group umbrella, increasing its growth potential and performance. By collaborating with other agencies of the Serviceplan Group's Communication House in Spain, the agency now offers a more complete global communication offering.