150 Seconds with PJ Pereira

Favorite campaign, trends or mentality: PJ Pereira gives insights into the US creative scene and reveals in our video interview what it takes to be creatively successful in the US.

As CCO, PJ Pereira - one of the two founders of Pereira O'Dell - is the creative head of Serviceplan Americas.

Beyond creative excellence, Serviceplan Americas aims to provide a fully integrated agency model for the U.S., Canada and South America, combining creative, tech and media to develop integrated communications concepts from the "House of Communication." This integrated offering - together with Pereira O'Dell and Mediaplus Americas - was recently completed with the establishment of Plan.Net Americas.

Serviceplan Americas is also setting new standards in creativity and innovation with its investment in the up-and-coming, multi-award-winning creative agency L&C NYC. L&C was named "A-List Newcomer Agency of the Year" by AdAge and "Independent Agency of the Year" by the One Show. The agency has also won several awards at Cannes, including a Grand Prix.

More information here.