Pierre Fabre Laboratories' consumer brand ELGYDIUM won the Gold award in the "communication for consumer products and services" category, thanks to Serviceplan and its "Charabia" campaign in two commercials, the latest of which has just been broadcast on TV.


By capitalizing on eco-responsibility, a genuine pillar of the brand, and by identifying the challenges of a new communications territory, Serviceplan was able to depict an everyday gesture while meeting the challenge of creating a feeling of closeness with consumers.

For Jessica Souque, Pierre Fabre Oral Care Marketing Director, "Serviceplan understood the challenges of this new communications territory, and was able to highlight that ELGYDIUM reinvents itself while remaining an accomplice to every smile."

For Stéphane Perrot, CEO of Serviceplan, this award testifies to the "health know-how of the entire Serviceplan Group France agency, and highlights the expertise that has been part of the ELGYDIUM brand for over 50 years".