Vergers Écoresponsables x Serviceplan
10.11.2023
Since October 31, and for 5 weeks, the new Vergers Écoresponsables campaign signed by Serviceplan France has been on the screens of France Télévision.
3 spots featuring the label's main target groups and the 3 main reasons for choosing apples with the Vergers Écoresponsables label: the pleasure of variety and taste, respect for the environment, and a balance between accessibility and fair remuneration for producers.
The fruit of a fine team effort with the ANPP (Association Nationale Pommes Poires) in a collaboration spanning almost 10 years.
Let's get in touch!
Maurane Coudert
Serviceplan Group
Corporate Communication
Let's get in touch!