With Entremont x Serviceplan, this season's raclette will be even better!
06.11.2023
Entremont, the second-largest self-service cheese brand and part of the Sodiaal cooperative, France's leading dairy cooperative, has been accompanying French consumers for over 70 years.
In 2022, the brand called on the Serviceplan agency to undertake an in-depth review of its image and improve its impact. The aim: to meet the new challenges of a market where it is becoming difficult to differentiate, emerge and create consumer preference.
In 2023, Entremont launches the Raclette season and publicizes its new offering: La Raclette Autrement Bonne! A unique new recipe, natural and delicately fruity, to complement its historic Raclette Saveur d'Antan and Raclette Sans Croute ranges. To set the product apart from its competitors and enhance its memorability, it capitalizes on the brand's historical strength: its signature "ENTREMONT, C'EST AUTREMENT BON".
ENTREMONT and SERVICEPLAN continue to shine the spotlight on the brand's cheese-making expertise, enabling consumers to put taste back into their daily meals!
To meet the objectives of this flagship launch, Entremont and Serviceplan worked together to implement a creative communications system combined with an effective media strategy. 3 watchwords: efficiency, difference, performance. The campaign is built around 8 12-second comedies (4 comedies to be broadcast on TV and 4 others on FLIGHT) in which the product and the delicacy take center stage. The aim is to create astonishment and total immersion in the raclette moment!
