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Corporate Communication

Maurane Coudert

Serviceplan Group

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Maurane Coudert

Serviceplan Group

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Victoire Partouche

Serviceplan Group

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Victoire Partouche

Serviceplan Group

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Issue 17

Best Trends

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of Best Trends.

Julia Zimmermann, Managing Partner at Future Marketing: The picture shows a smiling woman with dark brown hair in a blazer and white blouse against a dark blue background.

The hot topic in 2025? AI. What is it really about? Efficiency, processes and professionalism. Julia Zimmermann calls for more fun and cohesion in marketing.

Read more

Abstract graphic with blurred color gradients in green, pink, and gray, overlaid by transparent circles with the text "masumi" and Japanese characters in the bottom right.

AI agents can work autonomously without human intervention. This is why we need certainty that these systems work correctly. A blockchain protocol provides the necessary security.

Read more

The picture shows a nostalgic gaming scene with retro consoles, controllers, old televisions and colourful lighting in shades of blue and pink, surrounded by shelves full of video games and collectibles.

Nostalgia isn’t just for the past—it’s shaping the future of marketing. From Y2K revivals to classic brands, it’s about tapping into emotional connections that resonate today.

Read more

The image shows the legs of a person walking on a shiny surface interspersed with bright pink lines and dots, surrounded by glowing numbers and data in shades of blue and pink, creating a futuristic, digital atmosphere.

There are good reasons to stop relying on third-party cookies. Julian Simons, Managing Partner Mediaplus, explains why well-working alternatives have long been available.

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Hicham Soubra, Head of Production at Serviceplan Arabia: A man with dark hair and a beard is wearing a white shirt and dark suit against a black background.

AI is revolutionizing production. While it generates ideas and content, true creativity lies in execution. Hicham Soubra of Serviceplan Arabia on turning execution into an art form.

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