805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
“Ready to take the stage?” UCI Cinemas launches the myUCI campaign
Created by Serviceplan Italia, the creative agency of the House of Communication, the Hollywood-style campaign aims to promote the new myUCI loyalty program and highlight its key benefits: completely free, with no commitments or sign-up costs.
Costin Mihaila Joins Mediaplus Group as Global Chief Market Officer
Mediaplus has appointed Costin Mihaila as Global Chief Market Officer, effective mid-April 2026. In this newly created role, the industry expert will focus on strengthening the agency group’s global market presence, ensuring consistency in client consulting and product delivery across markets, and supporting the development of Mediaplus locations worldwide.
