Best Brands 2024

The rankings

The two historical rankings "Best Product Brand" and "Best Growth Brand", which reward the best products and year-on-year growth, will be joined by three new rankings in 2024. "Best Service Brand" will reward the top service brands, while "Best Momentum Brand" will be dedicated to brands that most strongly represent themes concerning the near future. Lastly, the special ranking for this edition will be "Best Generation Brand," which will reward brands capable of appealing to all generations

The research involves 5,000 consumers providing a total of 15,000 evaluations. The result produces five rankings: "Best Product Brand," "Best Service Brand," "Best Growth Brand," "Best Momentum Brand," and "Best Generation Brand."

Find out more about the Best Brands research

The Best Brands Gala

The event, during which the survey results were unveiled, took place on March 20 at the Rai Studios in via Mecenate in Milan. This year, host Serena Autieri guided us through the evening.

A highlight of the event was meeting and listening to professor Nicola Palmarini, Director of UK's National Centre for Ageing (NICA), who shared his perspective on the Longevity Economy, the coexistence of multiple generations, and the phenomenon of Intergenerationality.

The event also announced the Innovation Award 2024, supported from this edition by Teads, a leading company in the digital advertising sector. The award was given to the brand that had demonstrated a significant contribution to innovation in marketing through the use of new technologies, strategies, or ideas and received 120,000 euros in advertising space from IGPDecaux, 24 ORE System, and Teads.

The traditional gala dinner, held with Pasta Armando at the Officine del Volo, was, as every year, an important moment for sharing the results of the research and networking for guests from the worlds of entrepreneurship, communication, and entertainment attending the evening.

Find out more about the Best Brands Gala