Decathlon: Your Perfect Companion for Uncharted Adventures
Challenge
We have three key elements and an ambitious goal to achieve.
The key elements are: Decathlon's flagship products, such as SUP and kayak, adventurous and memorable experiences, and a range of innovative services, including Rent, Repair, and Second Hand.
Our goal is twofold: on one hand, we want to increase the visibility of Decathlon's SUP and kayak by leveraging the promise of discovering unexplored places, living unforgettable experiences, and having fun with friends. On the other hand, we aim to promote our Rent, Repair, and Second Hand services, highlighting how Decathlon is not just a store, but a reliable companion for every sporting adventure. We want every customer to explore the world with the confidence and support of Decathlon, creating unique and lasting memories.
Nick Pescetto and Decathlon: The Paddle Sport 2024 Adventure
SOLUTION
We involved Nick Pescetto, a creator with 330k followers on Instagram, and some of his friends. The team tested the productsand created content for Decathlon: Nick Pescetto was the officialface of the brand's "Paddle Sport 2024" campaign.
The solution was to create an integrated campaign to showcase theproducts and invite people to try them. We produced a professional photoshoot, 4 IG Reels + 4 ADV cuts, 4 sets of IG Stories, 1 video on YouTube, and obtained the rights to use Nick Pescetto's image everywhere for 1 month.
The message was immediate, simple, and memorable, conveyedon social media (Instagram, YouTube) to promote the exceptionaland exclusive Paddle Sport experience with Decathlon.
Key Facts
