De'Longhi, in the launch of its innovative coffee machine, undertook a marketing strategy aimed at generating product awareness and eliminating consumer passivity.

The launch was just the beginning of a lasting commitment by De'Longhi. The strategy focused on establishing a lasting connection with consumers, going beyond the fleeting moment of the launch. This approach aims to keep attention and interest alive over time, transforming the simple act of purchase into continuous engagement.

The inclusion of Brad Pitt as a testimonial brought a distinctive element to the campaign. His iconic presence helped solidify the product's image and convey a message of prestige and quality. His association with De'Longhi underscores the brand's commitment to excellence and innovation in the coffee machine industry.

Develop a major launch with a multi-channel campaign that leverages the power of the testimonial.