Challenge
Golden Goose wants to increase brand awareness especially on millennials and woman gen x target. The challenge was to Increase awareness across core target and support for digital sales in the US.
Solution
Social Video campaign based on three key moments (reach- consideration- conversions)
Instead of running a single advertising campaign, we have defined three distinct lines of delivery based on specific communications goals.
The first one was optimized to increase brand awareness among people who may have never heard of the brand; the second one encouraged people to visit the Golden Goose website; the third one aimed to boost digital sales.
Key Facts
Let's get in touch with us!
Greta Bottini
Mediaplus Italy
Let's get in touch with us!